jennmchoi coach

Hello fellow human. I'm Jenn.

Are you ready to make a BIG ASS life change?
Feeling stuck? Lost? Have BIG dreams to do BIG things, but need support and a plan to help you design the life + work you dream of? 

tell me more

I'd love to hear your story and how I can help.

Why Coaching

You might have big dreams for your life + work, and realize that you have to make a BIG ASS life change to get there. Perhaps you want a more meaningful career, a better relationship with yourself or a partner, or a home you love walking into.

But where to start? Through coaching, I can guide you with the real human support, mindset shifts, tools, strategic plan, and accountability to get there.

When I started my first company four years ago, it was hard. It was a HUGE transition for me after leaving my corporate job, and I struggled with feelings of self-doubt in my business and self-worth in my relationship. Luckily, I found a coach who guided me through the changes. And now as a Transformational Coach, I can't wait to empower you to change your life too.

Change doesn't have to be scary and chaotic, if you can get the right support. Watch this video below to hear my personal story of working with a coach, how coaching helped me face my BIG challenges, and why coaching might be right for you.


jennmchoi laptop

I'm a real human like you who's been through BIG ASS life changes too. I've changed my career to follow my purpose, pivoted from scientist to project manager working in corporate, built two successful businesses, grieved the loss of both of my parents, moved from the US to Germany, and traveled to 36 countries. To find out more about my life + work story, please see here: I am. 

I’m a professionally Certified Coach in Transformational Coaching. You can see what my ICF-accredited coach qualification means here. I also bring you my professional change management, life design, strategic consulting, marketing, and entrepreneurial expertise to help you design the life + work you dream of. I coach with (& live by) the values of Authenticity, Empathy, Vulnerability, Integrity, and Empowerment.

How I Empower You

As a Transformational Coach, I empower real humans to make BIG ASS life changes and design the life + work they dream of. 

During this period of massive global change, you might be waking up to the fact that despite uncertainty, you DO have personal power and agency to make a BIG life change. That it's bullsh*t that people say you can't have it all. YOU CAN. 

But you don't want to do it alone. You want someone to cheer you on, believe in your big dreams, and guide you.

I hear you. We’ll create a safe space to go deep and explore your thoughts and feelings as you make BIG changes in your life. You'll gain more clarity, mindset shifts, valuable tools, a strategic plan, accountability, confidence, and healthier boundaries to empower you. You'll let go of limiting beliefs and behaviors that no longer serve you. And you'll take massive actions to design the life + work you dream of. I'm here for you.

My coaching style is a balance of psychological and emotional, yet practical and actionable. You'll feel seen and held on our journey, yet experience BIG ASS tangible results and truly transform.

What do you really want? What would it take to get there? And what’s holding you back?
Coaching Match Jenn M Choi

What happens next?


Book here for a free 30-minute online consultation with me. That way, we can get to know each other and discover if there's good chemistry between us.

You'll tell me your story and what your life + work dreams are, and I'll let you know how I could help you make a BIG ASS life change.


We'll design a tailored coaching program that matches your individual needs and goals.

Because true transformation takes time, we will work together for 3 months or longer.

I work with clients who are ready to invest in themselves to design the life + work they dream of.


We meet online for private 1:1 coaching through video. This gives us the opportunity to meet from anywhere in the world.

We'll co-create a life + work design strategy unique to you. During our sessions and between, I'll be here for you so you feel empowered to transform.


Still wondering what it's like to work with me? I'm honored to work with my amazing clients. They are incredible humans. You can hear from some of them below.

We Work on the Whole Human Together

Everything is connected, whether you want to see change in your personal or professional life. Making a BIG career change? A new business? A BIG move? Together we help you design the life + work that you dream of. 
“Working with Jenn was both a new and exciting experience. As a fairly new entrepreneur, I came in contact with business challenges that greatly impacted my personal life. Jenn was able to guide me in identifying why those two worlds were colliding and how to potentially separate them. Through relatable exercises, detailed questioning, and repeated reflection, I was able to dissect various aspects regarding my business and personal life goals.
I felt as if I was speaking with a confidant who gave space and offered the successful search of a new perspective and understanding.Through this deep exploration, and not merely surface questions, I have been so far rethinking the cause of certain feelings in building my business. In addition, I have been working at aligning my business with my personal life, regarding love, money, and communication.
Jenn is a great choice for a life coach due to her techniques and attention to small detail that we often look past.The effort to seek guidance will make small alterations that will result in a significant impact.

-Racquelle Lindsay, Entrepreneur, New York/Los Angeles Lindsay Racquelle Stones

I Hold Space To Support You

As a coach, I hold compassionate space so that you feel listened to and supported, even when sh*t gets tough. To find out what holding space means, I’ve shared how powerful it is in this video below.


Jenn gave me the space and time that I needed to figure out the issues at heart.This led me to change certain behaviors and finally do things that I had been planning to do.
I felt very safe with Jenn and able to express what was on my mind and what I was feeling. She is very open and non-judgmental. Sometimes Jenn asked tough questions but she asked them with sensitivity, especially when the topic was difficult.This was powerful, because I was either faced with my own hypocrisy, or it helped me shift my current thinking. After working with Jenn, I gained more clarity on my values and what it means to be true to myself. I feel more confident about the work that I will be doing, and look forward to focusing on exciting opportunities to come.”

-Mirco G, Entrepreneur, Berlin

moving forward

Get Unstuck & Move Forward With Action

If you're feeling stuck, what you might need is a Thinking Partner to help sort out your thoughts and move forward with a plan. As your Thinking Partner, I'll help you make sense of the bigger picture and take action.
“With her positivity and great listening skills, Jenn was able to help me transform situations and help me get unstuck. When we first started our coaching journey, I needed help deciding between different roads for my career. I had mixed feelings about the options and had also been overthinking the possibilities. Though I had in mind what I wanted for a more fulfilling career, I didn't know how to achieve it and how to get to my goal.
Through working with Jenn, I was able to make a decision and choose the entrepreneurship road, which was a major life change. By the end of our journey, my mindset shifted around moving from the safety of being employed to the unknown of being self-employed and preparing for the transition. Jenn asked me the right questions so that I could put things together, reframe, and gain clarity. Because of this organized approach, Jenn was able to help me connect the dots so that things could click together for me.”

-Markus Balser, Change Maker & Entrepreneur, Berlin, Markus Balser Yoga

jennifer m choi

Everything You Need is Inside of You

I trust that you are resourceful and whole. I know that you CAN do what you set your mind and heart to. I'll help you find out HOW. We all have the answers we need deep inside--we just need help unlocking them.
“Jenn was such a pleasure to work with! She has a way to make you feel so comfortable and at ease, as if she knew me in a past life. I now know exactly what to do when faced with any blockages that are holding me back because Jenn guided me towards finding the answers, all of which were inside of me already. Together with Jenn, I uncovered that for me, habits are the catalyst for ultimate transformation. 
Having Jenn as a coach is like having a sage that will plant the seeds of life-changing epiphanies within your soul. I highly recommend if you’re feeling lost, stuck or hopeless!”

-Esther Lee, Entrepreneur, Los Angeles Mystic Rebel

jennmchoi life design

Believe in Yourself to design your life + work

In order to take action and make BIG ASS life changes, we might have to access parts of you that are deep inside. With me, you can feel safe to be yourself. I believe in you to believe in yourself.
“In the beginning it was hard for me to open up and talk about my feelings that I usually hide behind a wall. It feels vulnerable to talk about insecurities, but if I don't articulate them, how would I be able to work on it to become better? 
What I like about Jenn is that our conversations felt like a talk I would have with a friend. Her welcoming and empathetic personality made me feel more comfortable opening up. To me all of this was new. I come from a background where talking about yourself or feelings is not so common as other urgent problems need to be addressed first (and usually there is no time left for personal development).
The coaching with Jenn helped me to step outside of my tunnel vision I had for the future and to take it easy. Jenn helped me feel good about myself, and in turn, more confident in how I interact with people."

-C.K., Change Maker, Amsterdam

Jennmchoi Speaking

Ready to Make a BIG life Change?

Then I look forward to meeting you for a 30-min complimentary consultation.

Have questions? Then you can also Contact me. Talk soon!